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New, native ad blocker coming to Opera

Posted on Monday March 28, 2016  |  safari, opera, google chrome, firefox, extensions, browsers, ad blocking

Ads are becoming increasingly intrusive on today's web browsers. They can slow down the load time of pages, and cause potential security and privacy issues. So it's no surprise that ad blockers are becoming more and more popular. However, as they do, they're also cutting into the revenue of online advertisers. With the upcoming release of Opera's new ad blocker that's incorporated directly into the browser, business owners may be both excited and disturbed. On one hand, their own personal browsing experience will be smoother with less disruptive ads, and on another their advertising reach may become more limited.

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