Tag Search: google

Google, Industry Try To Water Down First US Data-Privacy Law

Posted on Thursday September 05, 2019  |  google, privacy

Google and its industry allies are making a late bid to water down the first major data-privacy law in the U.S., seeking to carve out exemptions for digital advertising, according to documents obtained by Bloomberg and people familiar with the negotiations. Bloomberg reports: A lobbyist for Google recently distributed new language to members of California's state legislature that would amend the California Consumer Privacy Act. As currently drafted, the law limits how Google and other companies collect and make money from user data online, threatening a business model that generates billions of dollars in ad revenue. It's due to kick in next year and there are only a few more days to amend the law. The lobbying push seeks legislative approval to continue collecting user data for targeted advertising, and in some cases, the right to do so even if users opt out, according to the documents and the people familiar with the negotiations. It's unclear if the language circulating in the state capitol's corridors was drafted by Google, and other lobbyists are likely asking for similar changes. Industry groups, such as the California Chamber of Commerce and the Internet Association, often help write legislation and have been the face of industry during two years of debate over the CCPA. It's also common for interested parties to suggest late changes to bills. The Google representative, who distributed the revised language in recent weeks, has yet to find a lawmaker to sponsor the amendments, according to people familiar with negotiations. The proposal must be in a bill by Sept. 10 to be eligible for lawmakers to vote on it before they adjourn for the year on Sept. 13. One of the proposals would let Google and others use data collected from websites for their own analysis, and then share it with other companies that may find it useful. Currently, the CCPA prohibits the sale or distribution of user data if the user has opted out, with limited exceptions. Another proposal would loosen the definition of "business purpose" when it comes to selling or distributing user data. The law currently defines this narrowly and has a list of specific activities, such auditing and security, that will be allowed. Google's lobbyist shared new language that significantly broadens the rule by replacing the phrase "Business purposes are" with "Business purposes include," before the list of approved activities.

 

Why Google now prioritizes mobile searches

Posted on Thursday August 29, 2019  |  search, google, tablet, mobile, smartphone

Google recently made changes to its search tools to prioritize mobile searches over web searches. Why has Google done this and what does this mean for businesses and users? Get the answers by reading on.

 

Smartphone browsers now support biometrics

Posted on Wednesday August 21, 2019  |  firefox, google, microsoft, chrome, windows 10, biometrics, mozilla

Google Chrome and Mozilla Firefox Lite support web-based biometric authentication. The leading mobile browsers now allow users to sign in to online profiles through fingerprint scanners, facial recognition, and the like. What's more, online biometric authentication through these browsers requires no additional software.

 

Hundreds of Thousands of People Are Using Passwords That Have Already Been Hacked, Google Says

Posted on Friday August 16, 2019  |  google, security

A new Google study this week confirmed the obvious: internet users need to stop using the same password for multiple websites unless they're keen on having their data hijacked, their identity stolen, or worse. From a report: It seems like not a day goes by without a major company being hacked or leaving user email addresses and passwords exposed to the public internet. These login credentials are then routinely used by hackers to hijack your accounts, a threat that's largely mitigated by using a password manager and unique password for each site you visit. Sites like "have I been pwned?" can help users track if their data has been exposed, and whether they need to worry about their credentials bouncing around the dark web. But it's still a confusing process for many users unsure of which passwords need updating. To that end, last February Google unveiled a new experimental Password Checkup extension for Chrome. The extension warns you any time you log into a website using one of over 4 billion publicly-accessible usernames and passwords that have been previously exposed by a major hack or breach, and prompts you to change your password when necessary. The extension was built in concert with cryptography experts at Stanford University to ensure that Google never learns your usernames or passwords, the company says in an explainer. Anonymous telemetry data culled from the extension has provided Google with some interesting information on how widespread the practice of account hijacking and non-unique passwords really is.

 

4 Free Google apps you need on your device

Posted on Wednesday July 10, 2019  |  google, google play, chrome, free apps

Did you know that Google offers more than just Gmail, Maps, and YouTube? A quick browse through Google Play will introduce you to a host of apps that can make your life easier. Window shopping at the Google store, however, means an inundation of productivity-destroying entertainment apps, and you probably have no time to sift through them all. But we do, so make room on your device for these four extremely useful Google tools.

 

Increase your company's reach with Google Posts

Posted on Wednesday May 22, 2019  |  search, google, app, results, smb, tool, communicate, google posts, ranking

As a small- and medium-sized business, you can't miss out on this opportunity to leverage Google's search results. With Google Posts, businesses can create content highly ranked in Google search results for their names, even without having a website. Here's how this works.

 

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