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Marketing automation: Is it worth it for SMBs?

Posted on Friday June 24, 2022  |  marketing, customer relationship management, automation, marketing automation, contact history, content distribution, follow up, lead assignment

Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue. Read on to find out the game-changing benefits of marketing automation solutions.

Drive more leads with SMB marketing automation

Posted on Wednesday April 07, 2021  |  marketing, customer relationship management, automation, marketing automation

More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects. Here’s why your SMB shouldn’t pass up the powerful opportunities you get with marketing automation.

Reasons to automate small-business marketing

Posted on Friday September 18, 2020  |  business, automation, marketing automation, marketing tools, small business marketing

Over the years, marketing automation has become more accessible to small businesses. Thanks to innovative cloud solutions, large and small enterprises can reap the benefits of automating tedious marketing tasks. Here are a few advantages to automating your small business's marketing efforts.

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