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Site engagement: Why you should measure it

Posted on Thursday September 26, 2019  |  business, google, google analytics, website traffic, site engagement, website data, website metrics

Is your site getting a large amount of traffic, but you're not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn't necessarily translate into engaged customers. A crucial metric that you should look into is engagement. Here's how Google Analytics can help.

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