The truth is that 95% of all websites are created the wrong way… and what’s even worse is that these companies keep following each other down the wrong path. Why? The answer you’ll most often hear is: “It’s just the way we’ve always done it,” or “if XYZ Company, who is the leader in the industry, is doing it, they must know something, so let’s do it their way.” Famous last words!
If you want to significantly increase the conversion ratios of your website or any other marketing medium, you must first change your approach to marketing and advertising. You need to change the way you think…and ultimately the way you write your content. Learn more.
In the early days of the web, and continuing on today, the majority of the people responsible for creating the content and design of web sites are the techno-nerds of the world. These were the college kids who hung out all day at the computer labs who spent more time talking computer language then working on their English papers.
Because these techies had very little experience in creating and designing content, they turned to the only group they knew – graphic artists. And don’t get me wrong there are some very talented graphic artists in the world… but the problem is graphic artists are usually not great writers of content. And to be fair to them… that’s not why they became graphic artists in the first place. Their jobs are usually to take the written words and add graphic elements to them to jazz them up, give them a professional look and make them more appealing. They are more concerned with art, rather then being worried about whether the font choice is readable. Learn more.
The average web site visitor stays on any given website for only 22 seconds. Why? Because the home page failed to ENGAGE the visitor and make them believe that they could get their problem solved, or get the answers they need to make the best possible decision.
Visitors to your web site care about one thing – themselves! They are clicking on your web site because they’re hoping you can solve their problem. They want help, not a salesperson!
Slogans, catch phrases and platitudes are killing your conversion ratios. This is probably the biggest mistake that companies make with their home page because it sets the tone for their entire web site. They mistakenly believe that they need to immediately show prospects why they are so great. So their home page is full of generalities, platitudes and catch phrases that include over used words like, “great service”, “top-quality”, “experts in”, “largest selection”, “get the job done the first time”…and the dreaded “we go the extra mile”. These statements lack the power to evoke interest through overuse or repetition – even though they are stated as if they were original or significant. Learn more.
Headlines are tools we use to interrupt and engage prospects. We call headlines “the ad for the ad”. Every marketing piece or advertisement in any type of medium must have a headline. It should be an activator that interrupts the reader and paints a mental picture for the prospect. It needs to be oriented around hot-buttons.
Sub-headlines should do the same and also promise to further educate prospects that are engaged. Remember, people won’t initially read every word on your website – they’ll scan it first looking for information that interests them - meaning their hot-buttons.
Writing effective headings, headlines and sub-headlines can be the difference between a homerun and a strikeout. Which do you want for your site? Learn more.
You may be surprised to learn that the content of over 95% of all website’s are created the wrong way… and what’s even worse, are that these companies keep following each other down the wrong path. Why? The answer you’ll most often hear is: “It’s just the way we’ve always done it,” or “if XYZ Company, who is the leader in the industry, is doing it, they must know something, so let’s do it their way.” Famous last words!
If you want to significantly increase the conversion ratios of your website or any other marketing medium, you must change your approach to marketing and advertising. You need to change the way you think…and ultimately the way you write your content. And the first and most critical thing you need to do is to start thinking like your prospects. Learn more.
Google wants the truth. This is a fleeting concept in a lot of today’s businesses, especially with the mega-corporation that Google has become … but Google was founded on one simple premise – give the person looking for information the truth. To this point, Google has done just that. Google claims they are not “in bed” with anyone, and this means that when you search for lamp shades in Saginaw, MI, Google will give you what they consider to be the best result for your search – and not just the name of a company who has given them a lot of money so that Google will point you in their direction.
Google calls it “truth” relevancy, and what Google is going to look for on your website is relevancy. If you claim to be a business that does a particular thing, Google will send The Google-bot to your site and examine your site for relevancy. Learn more.
Network Services Group (NSG) is excited to introduce our local engine optimization (LEO) service. It’s our very special optimization and search engine seeding program designed to improve website rankings. LEO utilizes a combination of software and reporting to manage your business presence, location data, reputation, analytics and website health. Through LEO, Network Services Group can show you how improvements in your website health and business profile will enhance your brand awareness and website ranking. Learn more.
Pay-per-click (PPC) advertising is a method of bringing visitors to your website by using an advertisement that you only pay for when someone clicks through to visit your site. At the very root of pay-per-click marketing are keywords, also known as search terms. By choosing the proper keywords you will make sure your advertisements match your target market. You can even target the time of day your ad runs, the country, region, city and for how long the ad runs.
Pay-per-click advertising versus natural (organic) search marketing is a highly debated subject. Disappointingly, we’ve learned over the years that which side of the debate you’re on usually coincides with a company’s interests…and truth be told, very few companies have experience with natural search engine marketing, so they concentrate on pay-per-click marketing. Learn more.
Bottom line – if you don’t have the Email addresses of hundreds or thousands of quality prospects who you want to share your products or services to … you can’t send them an Email. In some rare cases, you might be able to purchase a list of email addresses for the prospects that you want to contact … but this is rare, and generally a “purchased” list is ineffective.So if you don’t have a list, you will need to build one. Unfortunately, this will not happen overnight. If you are in a position where you need immediate results and you do not have a great list at your fingertips, you need to look at another method to quickly attract customers to your site. Methods like Direct Mail, Telemarketing and Pay-Per-Click advertising will allow you to rapidly get out to your prospects. Building a very effective list is not difficult to do, but it takes some time … and once you have it, you have an incredible sales tool that will allow you to “touch” these prospects in a consistent and very affordable method for marketing your product or service. Learn more.
There is one big difference between website marketing and all marketing mediums including newspaper, Yellow Pages, TV, radio, and direct mail. The absolutely most important part of their marketing strategy is the “interrupt.” That’s why you see field goal kicking Clydesdales, talking geckos, ticked off cavemen, talking babies, as well as a million other ways advertisers are trying to get your attention. They know they have about a nano-second to get your attention during a commercial break or while you’re reading the daily newspaper. They’re trying to hook you! Learn more.