Posted on Friday April 29, 2022Did you know that images not only make your website more attractive and engaging to customers, but they’re also important for your site’s SEO? If optimized correctly, images can improve your site’s page loading speed and search engine ranking. Here are some tips for optimizing website images.
Image optimization is the process of delivering images in the correct size, format, resolution, and dimension without compromising their quality. The goal is to improve the loading speed of websites to give visitors a better browsing experience.
Here are helpful tips for optimizing the images on your website.
1. Choose the correct file format Digital images come in various formats, but the three most commonly used types for websites are:
For example, if your website is selling used cars, naming an image Red-Ford-Mustang-LX-2012.jpg will get more search results compared to a generic file name like used-car.jpg or DCIMIMAGE001.jpg.
3. Use alt tags Alt tags are texts that appear in place of a website image that fails to load on a user’s screen. These tags allow screen-reading tools to describe website pictures to visually impaired visitors. In addition, alt tags help search engines crawl and rank your site better. Most of the time, alt tags are almost similar to image file names.
4. Resize your images Using the wrong image size on your site can negatively impact loading times. For example, featured images in WordPress are usually 1200 x 628 pixels. Images larger than 1200 x 628 pixels will decrease the loading speed of your site. This can lead to high abandonment rates.
5. Compress your images Image compression is the process of reducing an image’s file size without compromising its quality. This allows you to use more images on your site. The smaller image file size also helps in reducing the time needed to download or send an image over the internet.
Image optimization is a vital part of building a successful website. If you want to learn more about optimizing website images, give our experts a call today.