NSG Blog

One of the most valuable tools available to the modern-day marketer is the email list. A large one can make you millions, and a small or nonexistent one can prevent your business from properly taking off. So how do you grow yours? Using social media is one way that is often less talked about. Here are three tips on how you can leverage it to grow your email list.

In the current world, business continuity planning (BCP) is imperative to the sustainability of your business. Without a well-thought-out plan in place, it is highly unlikely that your company will be able to survive and recover from disasters. However, there are several major roadblocks to the successful implementation of a business continuity plan. If you’re struggling with BCP, check out our list of some common challenges organizations face, and learn how to address them properly.

Later this fall, Apple will be releasing their new operating system, El Capitan. For all those Mac lovers who are anxiously chomping at the bit to test out this new OS, you’re in luck. A beta version has been released, and users can sign up to try it out through the Apple Beta Software Program. Though if you’d rather learn about the features first, here are four exciting ones people are talking about.

Data visualizations are common in business presentations today. They can provide us an overview of information and results in a simple and easily digestible way. Good data visualization helps users to understand data in order to make informed decisions based on the findings. Bad data visualization, on the other hand, will provide little to no value for readers and make complex data even more difficult to comprehend. With that said, you can present data in a better way by avoiding these common mistakes.

Most of us know that gaining a foothold on social media takes time and effort. But if you’re at the point where you’ve already put in hundreds of hours of work with few results to show for it, you’re likely doing something wrong. There could be a number of different reasons for this, but here is a common trap that a lot of social media newbies fall into. And it starts with your content creation.

Data backup is one of the most important aspects of your company’s infrastructure. Without data availability, your business will come to a standstill. So it’s bizarre that most business owners fail to have a proper data backup strategy in place – and when disasters strike, it will be too late to act. You really do need to take a proactive approach to backing up your data and keeping your business functioning normally at all times.

For keen users of Apple technology across the globe, the technology giant’s annual Worldwide Developers Conference (WWDC) is the event to watch for news of the company’s latest projects and upcoming releases. This year’s WWDC took place earlier this month in San Francisco, with the keynote speech giving a rundown of what Apple has on the cards in the months and years to come. Here are the big takeaways you should be aware of.

Companies today are adopting business intelligence (BI) tools to represent data in a way that makes information comprehension and analysis simple. But all too often business owners make mistakes in selecting and implementing a BI software solution, resulting in unnecessarily high costs and ineffective execution. To help, we have put together the most common BI mistakes organizations make, and how to avoid them.

Most Mac users love the user-friendly, easy-to-navigate interface the Apple brand is known for. But did you know that using your Mac can be even easier? It’s hard to believe, but if you’ve never taken the time to get familiar with your system’s shortcuts, there are a few that are sure to save you hours of time in the long run and bring a new level of usability and ease to your beloved Mac.

With social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady growth in revenue, thanks to its specific audience targeting methods that allow business owners to lower their new customer acquisition cost significantly. If you haven’t tried Facebook ads, you’re truly missing out on one of the most powerful marketing tools out there. To that end, here’s a step-by-step guide to implement Facebook ads in your business.