Published January 12, 2016
While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation. For businesses with a limited online presence, these ‘rant’ sites can even turn up on the first page of your search results which means it will be highly visible when people Google your company. Of course, you are not helpless in these situations and here is how you can fight back.
Published January 12, 2016
Even if you’re not currently taking adequate steps to protect yourself (and your company!) when you’re using the Internet, deep down you know you should be. Or maybe you already think you have enough precautions in place – but can you ever be too careful? In these times of Internet fraud, phishing scams and high profile hacks, there has never been a better time to take another look at your online safety. The big question is, where do you start?
Published January 11, 2016
If you’re one of the many people who decided to make the switch from Apple to Android over the holiday season you’re probably wondering just what you need to do in order to get your iTunes Library on your new phone. We won’t lie, the process isn’t straightforward, but you don’t need to be a computer science major to figure it out either. Here are a few different ways you can finally enjoy all your music on your Android phone.
Published January 11, 2016
As 2015 came to a close, there are several trends in the healthcare industry that medical researchers and practitioners need to be aware of in 2016. According to PwC Health Research Institute, patients will be on the lookout for better ways to manage their health and medical expenses. Technology is also expected to play a major role in delivering personalized and improved care at reduced costs. We’ve compiled a list of the trends that are likely to affect the healthcare industry this year.
Published January 7, 2016
Understanding how your visitors are using your website is one of the most important things you can do to optimize your online presence and generate more leads and revenue. Google Analytics remains the top analytic tool, allowing you to keep track. Yet many companies tend to focus on the overall performance without taking the time to understand other key metrics that contribute to the end result. Here, we’ve compiled a list of Google Analytics’ metrics that are worth knowing about.
Published January 6, 2016
How’s your website doing? For a lot of business owners, the answer is simply up and running. While having a website is a good start, it must also be appealing to visitors. A poorly designed website can drive away both potential and current customers who don’t want to be associated with a brand that doesn’t present itself well online. Don’t fret if your website isn’t perfect. Here are a few tips to improve it.
Published January 5, 2016
When people think of the causes of downtime and the need for a Business Continuity Plan (BCP), they tend to think big. Powerful storms, massive blizzards, fires and floods are usually what springs to mind when business continuity is mentioned. And while these disasters can disrupt your business, a small power outage can be just as problematic if you’re not prepared. Here’s what to do to make sure your company isn’t halted when a power outage occurs.
Published January 5, 2016
It seems Google is taking the issue of online security increasingly serious as they have recently unveiled their latest attempt to stem the tide of phishing. Trialing a password-free login option, they also aim to curb the dangers caused by ineffective and over simplified passwords – something that every small and medium sized business needs to be paying attention to. In simple terms, the function uses your smartphone to log in to your Google account – so how will it work?
Published January 4, 2016
More and more people are clamouring for the ability to communicate with their doctor through email and social media. In fact, a recent study from the Journal of General Internal Medicine reports that 37 percent of patients have emailed their doctor while 18 percent used Facebook to get in touch with their physician. It behooves medical professionals to embrace electronic communication with patients but it’s important to be smart about it.
Published January 4, 2016
It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or their endless stream of glamorous vacation photos, the stark reality is, if our social media platforms were suddenly taken away from us, many of us would be at a loss. So what is it like to live in a country where many of these forms of communication are banned?