Making the most of Google Analytics
Published January 7, 2016
Understanding how your visitors are using your website is one of the most important things you can do to optimize your online presence and generate more leads and revenue. Google Analytics remains the top analytic tool, allowing you to keep track. Yet many companies tend to focus on the overall performance without taking the time to understand other key metrics that contribute to the end result. Here, we’ve compiled a list of Google Analytics’ metrics that are worth knowing about.
How’s your website doing? For a lot of business owners, the answer is simply up and running. While having a website is a good start, it must also be appealing to visitors. A poorly designed website can drive away both potential and current customers who don’t want to be associated with a brand that doesn’t present itself well online. Don’t fret if your website isn’t perfect. Here are a few tips to improve it.
When people think of the causes of downtime and the need for a Business Continuity Plan (BCP), they tend to think big. Powerful storms, massive blizzards, fires and floods are usually what springs to mind when business continuity is mentioned. And while these disasters can disrupt your business, a small power outage can be just as problematic if you’re not prepared. Here’s what to do to make sure your company isn’t halted when a power outage occurs.
It seems Google is taking the issue of online security increasingly serious as they have recently unveiled their latest attempt to stem the tide of phishing. Trialing a password-free login option, they also aim to curb the dangers caused by ineffective and over simplified passwords – something that every small and medium sized business needs to be paying attention to. In simple terms, the function uses your smartphone to log in to your Google account – so how will it work?
It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or their endless stream of glamorous vacation photos, the stark reality is, if our social media platforms were suddenly taken away from us, many of us would be at a loss. So what is it like to live in a country where many of these forms of communication are banned?
More and more people are clamouring for the ability to communicate with their doctor through email and social media. In fact, a recent study from the Journal of General Internal Medicine reports that 37 percent of patients have emailed their doctor while 18 percent used Facebook to get in touch with their physician. It behooves medical professionals to embrace electronic communication with patients but it’s important to be smart about it.
The functionality of Microsoft Office has yet to be beaten. And while it is known for its straightforward productivity, there are quite a few add-ins for your favorite Office application that just might improve your experience further. Whether you want to add a cool infographic to an Excel spreadsheet or need to set an Uber reminder from Outlook, here are four add-ins that can help change the way you use Office.
While it is impossible to predict the future, it looks as if 2016 is shaping up to be a year in which new phone releases take center stage. This also means consumers need to be educated and savvy about buying a new device this year. You might have your heart set on a certain brand, but there will be a lot of competition on the market, and other models might sport different features and possibly a lower price tag. We take a look at some of the new phones scheduled for release in 2016.
There are numerous strains of malware out there, but one particularly unpleasant one is ransomware. While this malicious software has been around for some time, recently a newer, nastier upgrade was discovered. Posing a threat to businesses of all sizes, the program, called Chimera, has upped the ante when it comes to scaring its victims out of their hard-earned cash. But what exactly is this malware, and what do you need to look out for?
There are over 600,000 Windows Phone applications that have been produced to date. Yes, many of these apps are of bad quality and outdated but, if you look through the Windows Phone Store carefully, you'll find that it has everything you need for your day-to-day business activities. There are apps for you whether you're looking to stay productive when you're away from the office, schedule meetings with business contacts, or store files securely in the cloud. Here's a list of our top recommended Windows Phones business apps.
