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How to secure customer data collection

Posted on Monday April 04, 2022 | data collection, business tips, customer data collection, customer privacy

Modern businesses rely on customer data to improve their services and outperform their competitors. In a report by Deloitte and Touche, companies that use customer data to make decisions increased their profits by 60%. Unfortunately, data collection is now more difficult due to stricter privacy laws resulting from the rising number of security breaches. This article will show you how to collect customer data while remaining compliant with these laws.

Easy tips to design an effective website

Posted on Friday August 27, 2021 | website design, web design, user experience, ecommerce, business tips, bounce rates, website tips

In a recent survey by Vistaprint, 42% of the 1,800 participants said that it was "very unlikely" for them to purchase from "ugly" websites. That’s not so surprising, given that there are plenty of visually appealing and user-friendly competitors’ websites that they can visit instead. If your business website fails to make a critical good first impression, it could trigger high bounce rates — which then translates to missed opportunities and lost revenue. You can avoid this by improving some of your website's elements.

The best practices in collecting customer data

Posted on Monday January 18, 2021 | data collection, business tips, customer data collection, customer privacy

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it's not enough for a business to collect customer data - it must collect data that is useful and relevant. Here are some of the best ways to collect useful customer data and avoid challenges.

Unpleasant-looking website elements you need to fix

Posted on Friday July 24, 2020 | business, business tips, business website, website elements, website improvements

Making a beautiful website is not just about aesthetics. It's also about giving your site visitors and customers a great user experience while they browse your products and services. This is especially important now that people spend way more time browsing and shopping online than ever before. To keep your site aesthetically appealing and easy to use, consider enhancing these elements.