Tag Search: data collection

How to secure customer data collection

Posted on Monday April 04, 2022  |  data collection, business tips, customer data collection, customer privacy

Modern businesses rely on customer data to improve their services and outperform their competitors. In a report by Deloitte and Touche, companies that use customer data to make decisions increased their profits by 60%. Unfortunately, data collection is now more difficult due to stricter privacy laws resulting from the rising number of security breaches. This article will show you how to collect customer data while remaining compliant with these laws.

 

The best practices in collecting customer data

Posted on Monday January 18, 2021  |  data collection, business tips, customer data collection, customer privacy

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it's not enough for a business to collect customer data - it must collect data that is useful and relevant. Here are some of the best ways to collect useful customer data and avoid challenges.

 

Tips and tricks for collecting customer data

Posted on Wednesday October 09, 2019  |  business, analytics, data collection, integration, customer interaction, identifiers

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection system in place.

 

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