Tag Search: online

Marketing your SMB with Pinterest

Posted on Monday June 12, 2017  |  tool, social, smb, small, pinterest, online, medium, media, marketing, content, business

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

 

Ugly websites cost your business big time

Posted on Friday May 05, 2017  |  website, ugly, sme, smb, small, presence, online, medium, effects, businesses

Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint's study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites. Go through your site and ensure everything is in order. These key indicators might help:

 

IG Stories: redefining online marketing

Posted on Monday February 06, 2017  |  tool, stories, social, online, media, marketing, instagram, innovation, application

2017February6_SocialMedia_ASince it's inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.

 

5 tips to build a better chatbot

Posted on Thursday August 11, 2016  |  tool, relationship, personalized, online, deep, connectivity, communication, chatbot, a i

2016August11_Web_AIn today's tech-centric world, the demand for new apps is overwhelming the supply. Whether due to simple curiosity or just plain excitement, people are usually drawn to chatbots. In time, however, novelty wears thin and people lose interest. This may be partially due to the fact that bots aren't as engaging as we initially imagined them to be. Fortunately, the silver lining here is that necessity -- or in this case, boredom -- is the mother of invention, so people customize these chatbots to create a better experience.Here are 5 tips to get you started:

 

The benefits of Instagram for your company

Posted on Thursday June 30, 2016  |  tool, reputation, presence, online, marketing, instagram, growth, enhancement, digital, company, business

2016June30_BusinessIntelligence_AOut of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn't posting a picture, but attempting to drive traffic back to your company's website. Establish a solid corporate presence with the latest tools announced by Instagram:

 

Build an Online Community for your Business

Posted on Tuesday June 14, 2016  |  online, office, internet, increase, expand, connect, company, community, business, building

2016June14_Productivity_AThe word 'Community' is derived from the Latin term communitas meaning 'things shared by many or all', which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier. Imagine thousands and thousands of people that are genuinely interested in what your company does -- that level of attention would not only propel but possibly skyrocket your business to heights you didn't think possible. But before running, we must first walk. Here are five tips for building an online community for your business:

 

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