Tag Search: bounce rates
In a recent survey by Vistaprint, 42% of the 1,800 participants said that it was "very unlikely" for them to purchase from "ugly" websites. That’s not so surprising, given that there are plenty of visually appealing and user-friendly competitors’ websites that they can visit instead. If your business website fails to make a critical good first impression, it could trigger high bounce rates — which then translates to missed opportunities and lost revenue. You can avoid this by improving some of your website's elements.