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Marketing automation: Is it worth it for SMBs?

Posted on Friday June 24, 2022  |  marketing, customer relationship management, automation, marketing automation, contact history, content distribution, follow up, lead assignment

Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue. Read on to find out the game-changing benefits of marketing automation solutions.

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