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Turn Alexa into your office assistant

Posted on Monday May 20, 2019  |  business, online, pinterest, small, social, marketing, content, smb, media, medium, tool

Alexa has made Amazon proud by going beyond basic functions like providing weather updates, streaming music, and setting alarms. As her developers continue to improve on her capabilities, business users can look forward to a revolutionary, one-of-a-kind office assistant.

The Facebook data breach scandal explained

Posted on Tuesday May 01, 2018  |  this is your digital life, social media, social, global science research, facebook, data breach, data, cambridge analytica

Thanks to social media, businesses can stay in close contact with their customers and while also attracting new ones. But what happens when one of these platforms doesn't guard the information you've given it? How does this affect its users?

How to create engaging content

Posted on Monday August 07, 2017  |  strategies, social, smb, media, marketing, growth, engagement, customer, content, business

With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers. You can make it happen by taking these four steps:

Four Facebook features for your business

Posted on Monday July 10, 2017  |  strategies, social, smb, shop, online, media, marketing, insights, facebook, customer

Facebook has numerous built-in features to help small- and medium-sized businesses thrive. But chances are that most business owners are taking advantage of only just a few. With Facebook's audience reaching 1.8 billion users monthly, it's vital for your business to leverage the right tools to enhance growth. Here are four features you should start using right away:

Marketing your SMB with Pinterest

Posted on Monday June 12, 2017  |  tool, social, smb, small, pinterest, online, medium, media, marketing, content, business

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

Make your SMB stand out on social media

Posted on Monday May 08, 2017  |  tips, strategy, standing, social, smb, out, media, marketing, improvement, content, competitor

To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge. Stay one step ahead of the rest with these tips:

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