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Posted on Wednesday November 25, 2020 | google, voip, microsoft, video conferencing, video calling, microsoft 365, microsoft teams, google meet, google workspace
The use of online communication and collaboration tools has hit record highs in the past few months on account of the coronavirus-induced shift in work arrangements. Among the most popular platforms right now are Microsoft Teams and Google Meet, which allow organizations to easily connect with colleagues and clients remotely. But while both share the common capability of video calling and messaging, distinct features may make one a better option for your specific needs compared to the other.
Posted on Friday August 14, 2020 | email, google, gmail, business email, email tips and tricks, gmail for business, gmail tips and tricks, google email
Gmail is a staple for businesses nowadays; all stakeholders, from investors to clients to suppliers, use Gmail to manage their email. But despite its ubiquity, many users - especially smaller enterprises - can stand to improve their Gmail experience. The following tips can make your Gmail usage faster, simpler, and better for your needs.
Posted on Friday July 17, 2020 | technology, google, android, it, chrome, team, phone, computer, combination, duo, pair
People lead fast-paced lives nowadays, and living on the go means having the tools to jump from desk to destination at a snap of a finger. This is why Google Chrome-Android sync features are more important than many people realize. Here are some things you can do with the combined power of Chrome and Android.
Posted on Monday June 22, 2020 | crime, google, privacy, security
An anonymous reader quotes a report from Ars Technica: Hackers are abusing Google Analytics so that they can more covertly siphon stolen credit card data out of infected ecommerce sites, researchers reported on Monday. Payment card skimming used to refer solely to the practice of infecting point-of-sale machines in brick-and-mortar stores. The malware would extract credit card numbers and other data. Attackers would then use or sell the stolen information so it could be used in payment card fraud. One challenge in pulling off the hack is bypassing website security policies or concealing the exfiltration of massive amounts of sensitive data from endpoint security applications installed on the infected network. Researchers from Kaspersky Lab on Monday said that they have recently observed about two dozen infected sites that found a novel way to achieve this. Instead of sending it to attacker-controlled servers, the attackers send it to Google Analytics accounts they control. Since the Google service is so widely used, ecommerce site security policies generally fully trust it to receive data. "Google Analytics is an extremely popular service (used on more than 29 million sites, according to BuiltWith) and is blindly trusted by users," Kaspersky Lab researcher Victoria Vlasova wrote here. "Administrators write *.google-analytics.com into the Content-Security-Policy header (used for listing resources from which third-party code can be downloaded), allowing the service to collect data. What's more, the attack can be implemented without downloading code from external sources." The researcher added: "To harvest data about visitors using Google Analytics, the site owner must configure the tracking parameters in their account on analytics.google.com, get the tracking ID (trackingId, a string like this: UA-XXXX-Y), and insert it into the web pages together with the tracking code (a special snippet of code). Several tracking codes can rub shoulders on one site, sending data about visitors to different Analytics accounts." The "UA-XXXX-Y" refers to the tracking ID that Google Analytics uses to tell one account from another. As demonstrated in the following screenshot, showing malicious code on an infected site, the IDs (underlined) can easily blend in with legitimate code.
Posted on Monday March 09, 2020 | security, google, office 365, sso, passwords, single sign on, identity as a service, logins
Cloud subscriptions are undoubtedly valuable, but creating a new set of login credentials users have to memorize adds another level of inefficiency. With single sign-on (SSO), you can create one user profile that logs you into all of your online accounts. If you're overwhelmed by the need to create and manage strong passwords, SSO is for you.
Posted on Thursday September 26, 2019 | business, google, google analytics, website traffic, site engagement, website data, website metrics
Is your site getting a large amount of traffic, but you're not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn't necessarily translate into engaged customers. A crucial metric that you should look into is engagement. Here's how Google Analytics can help.